The Toyota Camry has been the best selling car in America for 8 straight years. The benchmark for the family sedan is the Camry. This year, there is a new challenger. The 2011 Hyundai Sonata.

How does the 2011 Toyota Camry stack up against a completely redesigned 2011 Hyundai Sonata? The new Hyundai has beautiful and sleek styling that many would confuse with a BMW or Mercedes. The Sonata is the same size as Camry and offers many of the same features. Continue reading 2010 Camry Versus 2011 Sonata

THE TOYOTA RECALL CRISIS
Toyota aims to show its ‘human face’ with 20M euro media campaign
After huge recall hit sales, carmaker to promote workers’ passion for safety in its top European markets

Toyota Motor Europe has launched a 20 million euro ($26.3 million) pan-European TV, print and online media campaign featuring employees talking about their commitment to quality and safety in a bid to regain consumer trust following its huge recall.

One of Toyota’s ads quotes assembly line worker Bridie Tucker saying: “If I suspect a problem, I pull the Andon cord and the whole production line stops immediately, and it does not start again until the issue has been resolved.”

Tucker works on trim assembly at Toyota’s factory in Burnaston, central England, which builds the Auris compact and the Avensis mid-sized models.

Tucker adds: “I have pulled it (the Andon cord) thousands of times and it’s good because it makes everyone personally responsible for producing the highest quality car.”

The TV version of the ad will be shown on BBC World and CNN in May and appear in business newspapers as part of Toyota’s image-rebuilding efforts. Toyota already has started running the ads in Germany and the UK. Similar actions in other key European markets such as France, Italy and Spain start in May and July. Continue reading Toyota aims to show its ‘human face’ with 20M euro media campaign

Toyota Sienna Recall Updates: The recall affects 1998 to 2010 Sienna minivan that Toyota said corrosion on the cable puller spare tire if they have operated in cold climates by using high street containing salt. Toyota says that owners of automobiles in other states will obtain a separate “Special Service Campaign” notification that consists of particulars on the way to acquire an inspection if they desire. Toyota will carry out the exact same inspection and repair for people automobiles at no charge. The inspection will take around 30 minutes depending on the dealer’s work schedule. Continue reading Toyota Sienna Recall Updates