BERLIN (Bloomberg) — Daimler AG CEO Dieter Zetsche isn’t just supporting Germany’s soccer team when it takes the field for the World Cup. He’s also betting on a victory for his Mercedes-Benz luxury brand.

Zetsche is rolling out discounts and cut-rate financing packages in Germany as part of its most extensive promotion in 20 years for soccer’s biggest event, while competitors BMW AG and Volkswagen AG’s Audi balk at tournament-specific incentives.

A discount of as much as 2,050 euros ($2,493) is available on the 38,000-euro SLK roadster, and the savings rise if Germany wins the competition, which kicks off June 11 in South Africa. The deals reflect the carmaker’s need to broaden its appeal, whose drivers are about a decade older than Audi and BMW owners, according to market researcher Sinus Sociovision. Continue reading Daimler makes big World-Cup bet to broaden Mercedes appeal

MUNICH (Reuters) — BMW expects sales of premium-segment vehicles to outpace a stagnant German auto market in the years ahead, its head of German sales and marketing said.

“This is a stable market of 2.9 to 3 million vehicles. There is hardly any growth,” Karsten Engel said in an interview, adding he expected the premium segment to display “small growth in a generally saturated market.” Continue reading Premium segment to lead slack German market, BMW says

BMW 3 series with the letter F model is not yet distribute to world market. And now BMW already preparing to produce the other car which is claimed to have a powerful big engine complete with an aerodynamic bodywork, a re-tuned suspension, leather steering wheel, sport seats and xenon headlights just like the M series. If the latest rumor said The BMW M3 series will become next supercharger car while the Z2 as the lightest car with huge engine system, this new X3 series will classified into MotorSport Car. BMW X3 has been scheduled out in Europe for limited edition with targeted price start at $9,227 for the X3 with 150 hp gas engine and $10,047 for the X3 xDrive35d (diesel).